Quantzig, a global analytics solutions provider, has announced the completion of their latest customer analytics study on the telecom industry. The client, a leading telecom provider, wanted to devise an effective go-to-market strategy. The client wanted to identify and target the potential customers with the help of customer analytics solutions. The telecom provider also wanted to optimize tariff pricing strategies and personalize marketing campaigns.
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Customer Analytics Helps a Leading Telecommunication Services Provider Devise Effective Go-to-market Strategies. (Graphic: Business Wire)
According to the customer analytics experts at Quantzig, “Organizations in the telecom industry are adopting customer analytics to maximize their revenue-generating potential.”
With the rapidly changing telecommunications industry, consumers’ expectations are equally growing and changing. The telecom operators are identifying new market segments to meet the growing customer demands. As a result, it has become a challenge for the service providers to retain potential customers and profitable customers. Businesses are also relying on customer analytics solutions to maximize the revenues and understand the customer buying behavior.
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The solution offered by Quantzig helped the telecom service provider to gain profitability and enhance customer acquisition and loyalty. The telecom provider was also able to increase product uptake and improve network services. Additionally, the client was able to achieve timely and accurate insights into the telecom industry.
This customer analytics solution provided benefits that helped the client to:
This customer analytics solution offered predictive insights on:
View the complete customer analytics study here:
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 12 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.
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