As part of a new directive to increase public awareness of climate change and ocean pollution, athletic apparel maker Adidas announced that their latest line of sneakers, which is still unnamed, will be manufactured entirely out of recycled ocean waste and fibers from illegal fishing nets. The new line of footwear was developed in partnership with two groups, environmental outreach organization “Sea Shepherd” and New York-based conservation group “Parley for the Oceans.”
Sea Shepherd is an organization with activists who collects illegal deep sea fishing nets used by poaching vessels off the coast of West Africa. At Parley for the Oceans, the organization’s main objective is to bring mor awareness to protect and preserve the world’s oceans.
Parley for the Ocean’s founder, Cyrill Gutsch, comments on the partnership with Adidas, “We are extremely proud that Adidas is joining us in this mission and is putting its creative force behind this partnership to show that it is possible to turn ocean plastic into something cool.”
Adidas has further expressed intentions of producing a wider range of products with the recycled waste materials.