Airbus SE underwent a restructuring over the weekend that sees the company take a more streamlined approach, shifting to a single corporate structure. The three segments of Airbus: Airplane, Helicopter and Missile and Defense arm will all benefit from the shake up as time wasting and useless bureaucracy looks to be eliminated creating a business that is “less bureaucratic for speedier decision-making and execution,” according to CEO Tom Enders.
Airbus has found itself in a period of slowing growth at a time when its main competitor, Boeing, has been on a resurgence, and with the company having a history of bureaucracy hampering its decision making and thus ability to vie for market share, the move will be beneficial. The main outcome of this restructuring is to more widely and successfully implement Big Data and take greater advantage of the usages of technology in order to make the company processes simpler.
The reorganization does have some weird caveats in it, as the CEO, Tom Enders and COO Fabrice Bregier now have somewhat counter-intuitive roles. The latter will take control ofsupport and services, engineering, manufacturing, procurement and quality whilst Mr. Enders will be in charge of sales and marketing. This role sharing has sparked a bit of unrest in customers as well as shareholders, but the overall outlook has been good, with the Airbus SE stock rising over 1.5%.
Poised for long term growth Airbus will reap the benefits of the restructure as better data analytics as well as faster implementation will allow them to more closely compete with Boeing.