Taco Bell has now started selling alcohol. Taco Bell Cantina, its urban counterpart, has upped its shutters in Chicago and selling tapas kind appetizers like rolled tacos and nachos. Cantina is also scheduled to serve alcoholic frozen drinks, wine and beer. The city's Wicker Park area is selected as its maiden location. Another Cantina restaurant is slated to come up in San Francisco near the AT&T Park area.
Meredith Sandland, the Chief Development Officer of Taco Bell, said that customers can literally see food prior to its preparation. The ingredients will be laid out in full view. Apart from the appetizers and the alcohol, the menu will be identical to the company's other locations.
The Taco Bell chain is not the only one among coffee and food chains in serving alcohol. Starbucks (NASDAQ: SBUX), in its attempt to boost sales, is also launching a beer and wine range. Small dishes will accompany the drinks at a few American locations. Margaritas are available at Chipotle (NYSE: CMG).
For Taco Bell, plans for Chicago location were disclosed earlier in 2015, although the exact launch date and specific details were not publicized at that time. The series of actions are a proof of evidence that standard fast food chains now strive to revamp their images to be in sync with fast changing expectations.
New Style Menu
Taco Bell's Chicago location, in addition to wine, sangria and beer will serve “Twisted Freezes” or frozen drinks having vodka, tequila or rum mixed in. The range will come in three varieties and costs will vary from $6.19 to $7.19. According to Taco Bell, the new concept mirrors millennial trend where consumers hanker after more urban environments. The company says that at present, the majority of its 6,000 American locations are to be found in suburban areas. Less than one percent will be present in urban neighborhoods.
Taco Bell has announced its intentions to add about 2,000 new outlets in America over the next 10 years. Sandland has disclosed that a few hundred of such outlets will have design linked to city streets, with a few of them likely to be serving alcohol. The restaurants which will serve alcohol will be named “Taco Bell Cantina”. They will serve tapas style menu comprising of shareable appetizers, including chicken tenders, nachos and quesadillas. The Taco Bell company has also announced its intention to remodel or build almost 600 restaurants every year.