Amazon.com, Inc. (NASDAQ: AMZN) has launched a new service that will open their ecommerce platform up to millions more teen shoppers. Currently, consumers have to be 18 years of age or older to purchase goods through the website. Now, teens between the ages of 13 and 17 are able to get login credentials that are connected to their parents’ Amazon account. Teens’ contact information must be entered and parents have to indicate which payment cards are to be used for purchases. An invite is then received following a choice of username and password. Parents can decide to receive a text or email that shows the cost of an item and shipping address and will be able to set an overall maximum budget. This new service will only work through the Amazon’s mobile app and accessing an associated Prime membership is available as well at no extra cost.
“As a parent of a teen, I know how they crave independence, but at the same time, that has to be balanced with the convenience and trust that parents need,” Michael Carr, vice president of Amazon Households, said in a statement.