Almost 10 years ago, Amazon.com, Inc. (NASDAQ: AMZN) launched its cloud computing platform which is Amazon Web Services, as known as AWS. The company will launch on Tuesday AWS Database Migration Service to take advantage on the emerging trend which is more and more companies willing to migrate their corporate computing activities from private data centers toward public-clouds.
The cloud is maturing as an operational center for large businesses. Startups were the first to take advantage of computing on demand in the so-called public cloud. Large companies initially were concerned about security breaches and maintaining control of their data. Now they’re becoming accustomed to the idea and moving their operations online, including massive databases.
Last week, Microsoft Corporation (NASDAQ: MSFT) stated the next version of its database program, SQL Server 2016, would include technology intended to ease the transfer of data from customer-owned servers to Microsoft’s Azure cloud service.
Gartner Inc. (NYSE: IT) analyst Lydia Leong said that Amazon, which pioneered the business of selling metered access to online processing power and storage, is the leader in moving corporate databases to the cloud. She think that Microsoft is “an increasingly sticky vendor” because its SQL database works smoothly with popular Microsoft applications such as Excel.
Businesses are accumulating ever more data, from customer interactions to measurements from sensors in jet engines. Analyzing that ocean of information requires massive computing power of the kind that cloud computing makes increasingly affordable.
An International Data Corp. survey last month found that 58% of companies planned to use Web-based, on-demand computing services, including both public services such as Amazon Web Services and private cloudlike facilities, for more than two applications, up from 24% just 14 months earlier.
Despite the increasing number of cloud players, Amazon’s dominance of the sector leaves little room for it to feel challenged at this point. An analysis from the Synergy Research Group suggests Amazon leads the cloud services industry with a behemoth 31% share as of 2015. Other rivals have failed to cross beyond the single-digit mark.