Starting Monday, Amazon.com, Inc. (NASDAQ: AMZN) will roll out their checkout-free grocery store to the public. Located in Seattle, Amazon Go relies on cameras and sensors to track what consumers take from shelves and what items are put back. After leaving the store, customers are then billed using credit cards on file. The company has no intention of adding this technology to Whole Foods locations and did not discuss on whether or not more Go locations will be unveiled.
Since Dec 2016, the Go service was introduced to Amazon employees as a testing phase and expected the store to be opened and used by the public as early as 2017. Shoppers must scan an Amazon Go smartphone app and pass through a gated turnstile upon arrival. Ready to eat lunch items are available by the entrance while a small variety of grocery items such as meats and meal kits are located inside the store. Cameras located above the store as well as weight sensors in the shelves help Amazon determine what items shoppers grab. Products taken through the gate will then charge the specific customer account and products put back on shelves will be removed from the virtual cart.