American Express (NYSE: AXP) and Delta Air Lines (NYSE: DAL) are teaming up again to launch the new Blue Delta SkyMiles Credit Card, a decision made by the two companies to appeal to the millennial generation.
The new credit card that will launch this week is offering two miles per dollar spent at U.S. restaurants and certain Delta purchases, and one mile per dollar spent anywhere else that is eligible. Along with that, if customers sign up within the first three months and spend $500, AmEx includes a 10,000 mile welcome offer and the miles do not expire either.
Although the card doesn’t offer special privileges on flights like the other credit cards do, the best catch about the card is that there is no annual fees, which consumers love most about the new credit card.
“We purposefully built this Card with the new or casual traveler in mind. This Card delivers incredible value to those who want to earn miles in an accelerated way while enjoying the peace of mind that their miles won’t expire – all without paying an annual fee,” said Sandeep Dube, Delta’s Vice President – Customer Engagement and Loyalty.
American Express and Delta conducted a poll in the U.S. that showed consumers between the ages of 18 and 34 are more likely to travel for leisure in the near future. Also, this age group is very active in the dining out scene, as 37 percent say they spend money dining out. And 82 percent of those consumers say they are willing to try new dining experiences when traveling.
“The Blue card really completes the credit-card portfolio from a customer needs perspective,” Dube said. “Think about someone who’s just starting their travel journey, they can take the Blue card. Then over a period of time as they go through life stages, we have the Gold card, the Platinum, the Reserve card.”
Although traveling may not be in the books for most millennials, the new credit card adds on another incentive. Young adults will be able to dine out, as most usually do, but at the same time gain skymiles.
The new credit card is expected to launch September 7th.