Apple, Inc. (NASDAQ: AAPL) is all set to make a big announcement at WWDC, it appears, and market analysts expect the brand to unveil its new smart speaker. Amazon and Google have both already not just come out with their smart speakers but also made them mainstream so Apple is being left in the dust in this arena, so to speak. The WWDC will be a great platform to correct this imbalance and lessen the gap and Apple will not miss it, experts believe.
From first place to last
It is quite unfortunate that Apple is under pressure to put its own smart speaker out on the showcase considering that the brand was the very first among the biggies to bring in a voice assistant. This was introduced a good six years ago but then, both Google and Amazon have moved on with leaps and bounds and the former's Home and the latter's Echo have become household names, in a sense. Apple's Siri has not managed to garner as much space in the market and this is a big blow to the tech giant. But all this may change in the upcoming WWDC if Apple does unveil a bigger, better smart speaker than its competitors.
What to expect other than a smart speaker
The smart speaker is not the only thing that Apple is expected to showcase at the WWDC though. There is talk of updates to the Mac and iPad series to be announced at the Conference. In addition, the usual previews of the forthcoming Mac, iPhone, Apple Watch and Apple TV OS will also form part of the brand's presentations, as has been convention.
This year marks the iPhone's 10th year in the marketplace and market analysts are expecting that Apple will have something special lined up to celebrate the flagship product in style. There is talk that the brand could be giving it more than a typical update and a bigger than ever before visual makeover as well.
Other expected announcements
Apple is also believed to be busy making a 10.5 iPad Pro and also some software updates for the other products in the Apple hardware arena, the Apple TV and Watch. In the ever popular MacBooks segment, the brand may up the ante with both the Pro and Air versions with better processors. If this does happen, Apple could make some big gains in the lower end market segment.