According to Reuters, one of Apple, Inc. (NASDAQ: AAPL) iPhone’s biggest weaknesses just became a little easier to handle. Although performance and cosmetic enhancements in these phones have drastically increased since they were released in 2007, consumers can argue the fragility of screens have remained consistent. Additionally, customers are normally expected to wait long lines at Apple Stores for screen replacements since repairs in other third party stores would typically end warranty. At the end of 2017, Apple will finally make it easier for consumers to fix their iPhones by installing official screen fixing Horizon Machines in 400 third party repair centers all over the world.
Screen repairs for iPhones may not seem to be unbelievably significant, but is actually a multi-billion-dollar global industry. In years past, Apple had restricted the use of Horizon Machines, and even voided warranties when consumers decided to avoid the Apple stores for more convenient third party stores and Kiosks. Towards the end of 2017, Apple plans to ship out several hundreds of these machines to international third party vendors and even locations where there have been little support for Apple, such as Columbia, South Korea, and Norway. Other vendors who do not possess or have access to these repair devices are still allowed operate on iPhones without warranty as well (as long as the technician causes no damage).
The problem of the Apple store exclusively repairing iPhones have been brought up in the past. Eight separate states have attempted to launch “right to repair” campaigns that intended on weakening the secure grasp high tech conglomerates have on the repair of their devices. Apple claims rather than legislative pressures, this change was caused from the growing wait times at many of their busiest stores.