Apple, Inc. (NASDAQ:AAPL) has released their new earbuds product, AirPods and is now available for purchase on their store online. The earbuds will hit shelves next week just before the end of the year. The product was delayed in October after the tech company stated that they required more time to prepare the device before it was shipped.
The AirPods were announced in September while many critics said that the AirPods “look odd” and had multiple glitches. Apple boasts about the power efficiency of the earbuds compared to other Bluetooth devices, thanks to a unique communications chip which will be a crucial selling point for Apple’s iPhone 7 which has no headphone jack.
“It makes no sense to tether ourselves with cables to our mobile devices,” Apple’s senior vice president of worldwide marketing, Phil Schiller said at the company’s September product launch. Although the AirPods have missed most of the holiday shopping season, CEO Tim Cook has pledged to investors that the company is “returning to growth” after three quarters of lower year over year sales.