After being charged with an emissions scandal, Audi launches their latest technology packed A8 on Tuesday aimed to surpass their competitors such as BMW and Mercedes Benz. The new A8 was unveiled in Barcelona where 2,000 guests witnessed the Level 3 self-driving technology that enables the car to completely control driving up to 37 miles per hour beating the BMW 7 series as well as the Mercedes S Class.
The development of the A8 took about 5 years featuring a more unique design and a foot massager for rear seat passengers. Audi is also starting to launch a series of redesigns and new model launches including an electric sport utility vehicle (SUV) to top Tesla’s Model X as well as the all new Q4 and Q8 SUVs. A6 and A7 model lines will be redesigned as well.
Even having many ongoing investigations and persistent pressure on its chief executive, Audi’s release of the A8 creates an opportunity for a clean break during this crisis. It’s retail price is up almost 8 percent and sales in Europe, China, and the Americas may reach 3.2 percent to 35,571 cars by 2025. Even after slipping behind their two key German rivals on global sales last year, Audi risked stalling without innovation and needed a new prestige product. The new A8 will definitely embellish the brand’s image by innovating premium car making.