Amazon.com Inc. (NASDAQ:AMZN) increased 1.2% to $679.5 in the open market November 25. There is strong performance in Amazon this year, with the stock price increasing by more than 100% in value since last year.
On Black Friday a lot of retailers plan their promoting sales in this holiday season. As usual, it was due to start on November 27, but Amazon opened discounted sales from 12am on November 23 to the end of Black Friday. One day is not enough and limits the customers’ spending. The strategy of “extending promoting days” seems to make the most opportunity to earn the money from the customers.
In delivery channel, Amazon seems to work with “Aerosmith”, a new mysterious air cargo project, which may change delivery way on a global scale. The new cooperation will allow e-retailer to have bigger distribution network in the world, and it means that Amazon will speed up the process for deliveries through air cargo operation if the plan come true.
In addition, Amazon declared the plan to build a fulfillment center in the Fall River, Massachusetts. This plan will bring 500 full-time jobs to the area. “Our footprint in Massachusetts continues to grow. We presently employ hundreds of developers, engineers, and scientists. Now we will add hundred of additional full-time associates in our first fulfillment center in the State,” said Mike Roth vice president of North America operations.
However, Amazon.com Inc. should notice the Jet.com, the strong competitor in online retail market since July. In July, Jet.com planned to charge annual fee of $50 and customers could buy any goods online without any markup price. In October, Jet.com canceled the annual fee but Amazon still charged its prime members of $99, with discounted price on specific items. Jet.com wants to challenge its big rival and claims that its price of goods will be lower 10% to 15% than Amazon’s.