Dragon Victory International Limited (NASDAQ: LYL) (the “Company”), a company that offers reward-based crowdfunding opportunities and quality incubation services to entrepreneurs in China, today announced that the Company has entered into a Strategic Cooperation Framework Agreement (the "Agreement") with China Zhejiang Communication Center (“CZCC”), an operational management entity to China Internet Information Center, which operates www.china.org.cn, a leading web portal authorized by the PRC central government, for a global marketing campaign intended to improve LYL’s brand awareness.
The parties executed the Agreement to actively promote the brand of LYL on the international level. The two parties will give full play to their respective advantages, and extensively collaborate in various areas such as market research, event planning, and marketing campaign, with the intended purpose of drawing attention from global audience to crowdfunding industry and promote LYL's brand awareness internationally.
Pursuant to the Agreement, CZCC will serve as the marketing and public relations advisor of LYL, utilizing the competitive advantages of publicity resources of www.china.org.cn. Also, CZCC will provide LYL with relevant support in market analysis and public opinion report, which will help LYL improve its business development plan accordingly. The two parties also agree to build an online platform for promotional services and brand improvement, plan and organize investment-related forum, training and other activities as well as deepen cooperation in creative planning and product development for the public. The resources and financial support needed for the collaboration will be provided by both parties.
Mr. Xiaohua Gu, Chief Financial Officer of the Company, commented, “We are very delighted to have the opportunity to collaborate with China Internet Information Center on multiple aspects, which has been made possible through our CEO, Mr. Jianjun Sun’s introduction.”
Mr. Jianjun Sun, Chairman and Chief Executive Officer of the Company, further commented, “We are very pleased to become a strategic partner of www.china.org.cn, one of China's premier web portal companies. We forged a strategic cooperation agreement with the industry leader of PRC marketing, which we will apply our complementary strengths poised to benefit entrepreneurs and investors on our crowdfunding platform. This cooperation is a positive reinforcement of LYL's credibility and unique position within the crowdfunding industry. Looking forward, we believe this partnership will accelerate our progress in becoming a global FinTech industry player and also enhance our competitiveness as our services would reach more customers both in China and overseas.”