Epazz, Inc. (OTC: EPAZ), a leading provider of blockchain cryptocurrency mobile apps and cloud-based business software solutions, announced today that the company ZenaPay Bitcoin wallet has been download more than 10,000 times since its launch on the Android Play Store. This is a major achievement given that the app was just launched on December 31, 2017. The company will be tracking the downloads to determine the conversion ratio between downloads and installations. Once the company determines how many downloads lead to installations, it can then determine the conversion ratio between installed users and active users. It is important to understand how many downloads equal active users. As the company continues to roll out the marketing campaign, this type of data is critical in creating a user base the company can monetize.
Its user base is the key to growing ZenaPay’s business. The company plans to add other blockchain apps related to the Bitcoin wallet. Other blockchain apps will help create new sources of revenue for the company.
The company has set February 10, 2018, as the release date for the new version of ZenaPay, which will have an updated start screen that will show each cryptocurrency. Users will see the value of their Bitcoins and Ethereum on the same start screen. It is important for users to be able to see a summary of their holdings immediately to determine which cryptocurrency to use when making transactions.
The growing user base will provide critical feedback needed to improve future versions of ZenaPay, which in turn will increase the growth rate. So far, the reviews are positive, but Epazz needs to immediately address suggestions to increase the app’s ranking on the Play Store.
Epazz CEO Shaun Passley, PhD, stated, “The initial download activity is a good indicator that there is interest in ZenaPay Bitcoin wallet. We need to give it some time to get more data on user activities. The key with ZenaPay is completing transactions quickly, and with every version, we will keep this mind.”
Future Features Releases
Point of Sale
ZenaPay is developing an iPad point of sale (POS) app to integrate with the Merchant App. Epazz will release the POS version of the Merchant App will be released on February 15, 2018. The new system has been designed to seamlessly integrate with merchants’ store flow.
Vendor and Payroll Payment Solution
ZenaPay’s development team is also working on a vendor payment solution that will allow merchant businesses to pay vendors and employees using cryptocurrencies.
Future features will include the following:
- An e-commerce store
- Seed-to-sale tracking
- Sales reporting and compliance
Sponsored Content Release
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