Bang Holdings Corp. (OTCQB: BXNG), through its wholly-owned subsidiary, Bang Digital Media (the “Company”), a digital advertising and marketing company tailored specifically for the rapidly growing legal cannabis industry, today announced one of the cannabis industry’s most successful media and public relations campaigns stemming from the Company’s successful launch of the International Church of Cannabis (“Church”) in Denver, Colorado. Interested parties may visit the following link to view a video of the grand opening of the Church: Bang Digital's Video of Grand Opening of Church.
For three days, from April 20, 2017 through April 22, 2017, locals and visitors from around the world gathered to witness the official grand opening of the Church. Attendees were able to participate in a number of unique experiences, including being able to view up close the beautiful world-class chapel painted by Spanish artist Okuda San Miguel, as well as the incredible mural on the facade of the Church, painted by American artist Kenny Scharf, whose work is amongst the permanent collections of the Whitney, MOMA, and Guggenheim museums.
Attendees were also able to participate in the live audience taping of Full Disclosure, one of radio’s premier shows hosted by NPR One’s Roben Farzad, who was there to interview key Church members as well as other influential leaders of Colorado’s widely successful cannabis industry. Church guests were also treated to a cannabis-themed comedy show hosted by Kyle Grooms from the Chappelle Show, and a concert performed by the All-Star jam band, Pluuto.
“Bang Digital Media’s proprietary digital marketing services were a key factor behind the launch of this significant event in the history of cannabis culture,” said Steve Berke, Chief Executive Officer of Bang Digital Media. “Our efforts were able to generate a series of robust and far-reaching media placements in publications including The New York Times, USA Today and The Huffington Post, along with dozens of other global media organizations spanning six continents.”
Bang Digital Media’s highly anticipated public relations campaign was enormously successful in raising awareness and fundraising for the Church. During the three-day opening, the Church increased its membership by over 1,000%, from less than 50 to more than 500, while followers on the Internet and via social media climbed by thousands more. The exposure also enabled the Church to raise over $30,000 in only the first week of its Indiegogo crowdfunding campaign, as well as thousands of dollars through the sale of t-shirts and other related memorabilia during the event.
Last month, Bang Digital Media and the Church entered into a $250,000 marketing agreement, where Bang would provide strategic digital marketing services to the Church.
“We are proud to have such a worthy client to partner with,” continued Berke. “The success of this launch proves that Bang Digital Media knows how to tell the right story, in the right manner, to the right audience. Our overwhelming success with the launch of the Church, our clear understanding of the cannabis market, and our proprietary advertising platform tailored towards the cannabis industry is a clear testament of our ability to deliver the very best in digital content, strategy, marketing, content creation, and public relations services to companies in the cannabis industry, whose stories otherwise may not be heard due to existing advertising and censorship laws,” Berke concluded.