Koios Beverage Corp. (CSE: KBEV) (OTC: SNOVF), is pleased to announce the creation of Cannavated Beverage Co. ("Cannavated"), a wholly-owned subsidiary that will be among the first companies to produce cannabis-infused beverages.
Koios brings its proven experience in the functional beverage industry to the growing cannabis sector. Cannavated drinks will have all of the nootropic health benefits of the winning Koios drink formula, and will target medical cannabis users, who have long called for more choice in the market.
"The industry has proven it is going in the direction of cannabis-infused drinks," said Chris Miller, CEO of Koios. "It's healthier. Nobody wants to smoke anymore. The market for beverages is vast, especially when you consider the aging population and the demand for medical cannabis among seniors."
Cannavated's longer-term plans include partnering with licensed producers, cultivators and other regulated cannabis companies who want to sell their own line of cannabis drinks. By entering into a "white labelling" turn-key agreement, companies will be able to sell Cannavated drinks under their own brand names and labels.
"We have used hemp oil in our previous product line due it's cognitive benefits and perfect balance of omega's," added Miller. "Using our existing knowledge and experience in the beverage space not only allows us to help licensed producers, but to also reach a wider audience of health-conscious consumers. We are especially excited about the possibility of combining CBDs with our proprietary nootropic blend to create a cannabis-based cognitive beverage."
The introduction of Cannavated enables Koios to target a whole new demographic, increasing its market reach with a broader and expanding base of consumers. Market demand is expected to grow beyond medical users once the Canadian government legalizes cannabis for recreational use, likely to happen later this year.
The functional beverage market is quickly becoming the go-to drink-of-choice among a new generation of consumers who want low-calorie, nutrient-dense options. Koios will supply its proprietary nootropic recipes to Cannavated, ensuring the cannabis drinks have all of the nutrients and flavour that consumers have come to associate with the brand.
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