Burberry sues Target for copying its Check Pattern

The British luxury fashion brand Burberry Group is suingTarget Corp. (NYSE: TGT) for selling products that have allegedly copied Burberry’s venerable check print pattern.

According to the suit, filed in the Southern District of New York last week, Burberry is accusing Target for selling products that have “close imitations or counterfeits of the Burberry check trademark.” The company said it issued a cease-and-desist letter to Target in early 2017 but that the Minneapolis-based retailer has continued to sell the products.

Burberry argued that the close similarities between the products has made confusion of customers who believe that Target’s offerings are affiliated with or endorsed by it. The company pointed to Target’s history of collaborating with popular brands and fashion designers to promote its Target-exclusive collections.

Burberry is seeking an injunction stop Target from selling the products with the patterns and relief of up to $2 million for each trademark Target has counterfeited, as well as attorney.

This is not the first time of Target being the subject of complaints from fashion brands including Handbag maker Coach and Minnetonka Moccasins. But both of those cases were resolved quietly without a trial.

Burberry has been seeking protection of their iconic check pattern for decades. The company sued J.C. Penney in 2016 and Body Glove in 2010 over the check pattern as well.

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