Restaurant Brands International Inc. (NYSE:QSR) – Fast food chain Burger King has re-released Cheesy Tots, fried cheese and potato bites that will be available on the lunch and dinner menu for $1.99 that come eight pieces per order. The company has launched this in an effort to boost sales. “Fans have been craving the return of Cheesy Tots for some time now,” president of Burger King North America, Alex Macedo said in a statement. “So we wanted to give loyalists a holiday surprise after we heard so many of their requests.”
The release of cheesy items on the Burger King on the menu is likely an effort to keep up with competitors that have been introducing new menu items as well as boosting weak sales growth. “For Burger King U.S., the introduction of the Bacon King and the repeat of the two Whopper meals for $10 have bolstered sales, particularly in November – we suspect that December will remain positive with the return of Cheesy Tots, RBC Capital Markets analyst, David Palmer told The Street, which was first to report the Cheesy Tot sightings.