Chick-fil-A announced the plan to retire their much popular “Cow Calendars” after a 20-year run. Chick-Fil-A broke the news of the “Cow Calendar retiring to greener pastures” in an e-mail to customers. The USD 8 ‘cowlendars’ were filled with monthly coupons for free food as well as funny cow mascot photos with quotes such as “eat more chicken” and “when the beef gets tough, the people each chicken.” Each month featured different offerings. The calendars went on sale usually in November and were extremely popular holiday gifts, often selling out quickly.
Chick-fil-A expressed their awareness of the profitable holiday-gift market and announced that they plan to step up their “gift card game to make sure you have something to give those most special to you” and provide updates to its rewards programs. Chick-Fil-A will continue to honor the freebie redemptions for 2018, but will not be printing new 2019 calendars. They are instead focusing on promoting the usage of their Chick-fil-A One app which will also offer coupons.
The news came as a surprise and disappointment to many customers who took to social media to express their devastation. Between of boys trapped in caves and a Trump-Putin summit, one person on Twitter said that despite everything, “Chick-Fil-A getting rid of the Cow Calendar is the most offensive thing to happen in 2018.” The Cow Calendar is only one of many changes from Chick-fil-A in recent times, when Chick-Fil-A replaced its original barbeque sauce with a smokehouse barbeque sauce back in 2016, there was a lot of backlash and online protest which led the Company to bring back the original barbeque sauce a few months later.