The stock price of DISH Network Corp. (NASDAQ:DISH) lost around 2% to $56.19 in the open market Wednesday January 6th.
DISH started to slide after DISH Network Corp insider David K. Moskowitz sold 300,000 shares of the company’s stock, total value was $17,367,000 on Tuesday, December 29. The stock was sold at an average price of $57.89. Although there is slightly resilience from January 4th, DISH didn’t rebound instantly on Wednesday morning.
However, DISH changed its strategy and made over its Sling TV application by following popular online video services like Netflix Inc. Sling TV is a live, linear streaming over-the-top service, including 14 channels offered for a monthly subscription. DISH takes advantage of greeting users with popular shows instead of channels to appeal to their on-demand viewing preferences.
Furthermore, Sling TV will be closed to Spotify rather than Comcast, Sling TV Chief Executive Officer Roger Lynch said. As part of new look, DISH developed “on now”, a selection of live show and sports, and shows recommendation in accordance with users’ viewing habits.
DISH hope to follow the mainstream in nowadays and save its declined stock price by taking several strategies. Still, Sling has truly helped offset Dish’s satellite-TV subscriber losses. It seems to work by unveiling new look of Sling TV as company’s first step.