The fast food sandwich franchise, Subway, continues to promote its "Eat Fresh" slogan by dropping the practice of using artificial ingredients in their menu by the end of this year.
Subway established their company as the healthiest fast food restaurant and has always taken steps to uphold that attitude. During the year 2000, Subway ran a regional campaign to advertise their healthy products by introducing Jared Fogle, who became known as the "Subway Guy," due to the significant amount of weight loss he achieved attributed by eating Subway sandwiches. In addition, the company disposed the use of Trans fat in their ingredients in 2008 and eliminated high fructose corn syrup in 2014.
Although Subway utilizes the chemically derived additives in many of their products, they intend to rearrange many of their recipes to provide a better substitute for consumers. For example, they intend to eliminate the propionic acid they use for their turkey cold cuts, replacing it with vinegar. Why is alternative this any better? Because propionic acid is naturally occurring, excess amounts can be harmful to the human body. Subway then announced that they will add new healthier dishes to their menu such as their garlic and pepper roast beef recipe as well as their refiner grilled chicken.
The company does not publish sales figures due to the fact that they are privately held, however, industry tracker Technomic reveals that U.S. sales averaged $475,000, a 3% decline from the previous year.
Attitudes of what is considered healthy or not is constantly changing; Subway will continue to meet those expectations, evolving as the healthiest fast food franchise; constantly updating their nutrition stats and going beyond what seems to be "natural" or "organic" food.