EU Bring New Antitrust Charges Against Google

According to Bloomberg, the European Union is taking steps which could result to the third time antitrust complaint against Alphabet Inc. (NASDAQ: GOOG)’s Google. This time EU targeting Google’s lucrative advertising services.

The European Union commission is investigating whether Google limits websites that earn money from Google ads from using other ad platforms and whether the company restricts advertisers from moving to other search ad platforms.

Previously, the European Union commission has issue charges against Google for allegedly favoring its shopping service in search results and for promoting its search engine through allegedly restrictive arrangements with Android phone makers.

Moreover, the European Union Commission has asked rival companies to permit disclosure to Google of confidential information they submitted that support allegations that it abuses its dominance in advertising.

The third time investigation could affect Google’s revenue more than other two probes. Google’s AdWords, which displays promotions alongside query results and web content, has been a core driver in pushing Google’s sales growth. Most of the company’s $74.5 billion revenue in 2015 came from advertising.

Google and the European Commission declined to comment. Margrethe Vestager, the EU’s competition commissioner, said last month that she hoped the investigation into Google’s AdWords advertising service could conclude “within a reasonable timeframe.”

Shares of Alphabet Inc. down 1.03% to $668.26 on Monday, while Nasdaq Composite fell 2.41% to 4594.44.

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