Facebook, Inc. (NASDAQ: FB) has hired former television news journalist and a charter school advocate, Campbell Brown, as the leader of the company’s news partnership team. Brown’s responsibilities will be to manage and improve the relationship between Facebook and media. The social media giant has often been blamed for promoting fake news and undermining the media’s credibility. At the same time Facebook is being used by major news outlets for promotion purposes.
Campbell Brown wrote, “This is a different role for me, but one where I will be tapping my newsroom experience to help news organizations and journalists work more closely and more effectively with Facebook… Right now we are watching a massive transformation take place in the news business — both in the way people consume news and in the way reporters disseminate news. Facebook is a major part of this transformation.”
Brown will also play a role in Facebook’s Instant Articles, the platform Facebook has created for publishers to host content, and loading faster in News Feed.
Facebook’s partnership with major news organizations has been quite productive. They use the social media platform to reach 1.8 billion of potential users, while Facebook gets reliable content. More and more users get their news from the Facebook feed instead of visiting the official news homepage.