Facebook, Inc. (NASDAQ: FB) is now introducing protections for profile pictures for users in India to stop people from copying, sharing, and misusing their images. Users who decide to opt in and guard their profile guarantees that others can’t send, share, or download their picture and will also keep strangers from tagging themselves on the image. By doing this, users will get a blue shield border around their picture which will prevent people from taking screenshots of their images but only for Android users as of right now.
Facebook came up with this new idea after hearing from Indian social and safety organizations that some women feel discouraged to upload pictures of their faces on the Internet. In partnership with those organizations, tools were created with tests that indicated the kinds of things that would cut down the abuse of profile pictures. A simple design overlay added to an image can decrease the likelihood that others will copy it by 75 percent. Facebook users can now add those layers quickly, however, it won’t completely cut out profile picture duplication overnight. Users can still have the ability to take screengrabs on laptops or desktops and the new blue shielded border is only a “visual cue” of protection.
Despite all of this, tests have proven that simple additions can discourage those who attempt to copy profile pictures. As of now, Facebook does not know whether similar measures will be taken in other countries.