Facebook, Inc. (NASDAQ: FB) and Major League Baseball announced a deal to broadcast 20 live MLB games via its social media platform this season. A move that will help attract more customers.
Under the deal, Facebook will stream one game every week, beginning this Friday. The first game will be the Colorado Rockies vs. the Cincinnati Reds at 7:10 p.m. ET. The games are only available to Facebook users in the U.S. and will be sourced from a local broadcaster’s feed.
“Baseball games are uniquely engaging community experiences, as the chatter and rituals in the stands are often as meaningful to fans as the action on the diamond," Dan Reed, Facebook’s head of global sports partnerships, said in a statement. "By distributing a live game per week on Facebook, Major League Baseball can re-imagine this social experience on a national scale."
More and more social networks plan to live stream sports games in their platform to attract more customers. Twitter and National Football League also announced a streaming partnership to broadcast Thursday Night football games last season. But it lost the right to Amazon this year.
"We're thrilled to work with MLB to enable baseball fans on Facebook to watch live games and connect with friends and fellow fans around the action, no matter where they live in the US, and are excited to help the league continue to reach new audiences on our platform," said Dan Reed, Facebook's head of global sports partnerships.