Field Trip, the Brooklyn headquartered brand, is anticipating a second runaway success with its new meat sticks category products. The company struck gold in 2010 when it launched its signature best selling Jerky meats. Its products are now sold in more than 30,000 retail locations.
Field Trip has successfully concluded a $3.5 million raise in capital to augment its plans for a massive expansion. It is one of the many entrepreneurial brands which have made the meat snacks category an extremely happening one. This has been achieved by changing the perception of taste, quality and nutrition. Scott Fiesinger, the co-founder of the company, is aware that success in jerky category brings zero success guarantee in meat sticks. However, he is confident that Field Trips can grow in import in both meat sticks category and also believes that the brand through its appeal to a new consumer set and also to shoppers familiar with the Field Trip jerky.
According to Fiesinger, his company has spent considerable time to research the category and also talking to consumers and buyers. Care have been taken to ensure that the meat is sourced from responsible sources and have good nutrition. Field Trip has also kept an affordable price point for its products so that consumers give this meat stick product a try even if they shy away from its more expansive counterparts.
The meat-sticks will be launched in late October, 2016. There will be a total of five flavors- Maple BBQ of pork, Pepperoni made of both beef and pork, original sea salt made of beef and cracked pepper made from Turkey. These sticks will be priced from $1.49 to $1.99 per stick. These products will be free from soy, gluten and dairy components and will contain considerable amounts of protein. It will also have lower sodium and fat levels compared to standard meat sticks. To illustrate, each original beef stick weighing 28oz will have 90 calories, 220 mg sodium and 8g protein. In contrast, Slim Jim Original-its competitor- has 140 calories, 481 mg sodium and 6.1g of protein.
Fiesinger had said that the company has already pre-sold sticks worth half a million dollars. All meats are free from antibiotic substances. They are certified by the GAP with no extra hormones. The beef used is from a grass fed cow, the turkey from a free range bird and the pork from a well fed pig.