The Interactive Advertising Bureau (IAB) today announced the roster for the fourth annual IAB Podcast Upfront. The full-day event is the premier digital audio marketplace for brands and media buyers to learn about the latest podcast advertising opportunities from top content creators. This year’s line-up features Authentic (A Podtrac Company), ESPN Audio, HowStuffWorks, iHeartRadio, Market Enginuity, Midroll Media, NPR, Panoply Media, Univision, Westwood One, Wondery, and WNYC Studios. These 12 media leaders will take the spotlight on September 6, 2018 in New York City at Convene, 237 Park Avenue.
These presenters will provide a look at the newest podcast series in the year ahead and behind-the-scenes insights into some of the most popular podcasts today, including “30 for 30,” “99% Invisible,” “Business Unusual with Barbara Corcoran,” “Business Wars,” “Contrapoder,” “Freakonomics Radio,” “Nancy,” “Revisionist History,” “Stuff You Should Know,” “This American Life,” “The Ben Shapiro Show,” and “Up First.” In addition, the event will be kicked off with a keynote from Slate.
“Podcasting is increasingly being recognized as vital to brands with ad revenues for this engaging medium forecast to double by 2020,” said Anna Bager, Executive Vice President, Industry Initiatives, IAB. “With brands increasingly trying to build direct relationships with consumers, they are turning to podcasting’s ability to tell stories in unique and intimate ways that engage today’s listeners, whether on the go or sitting at the kitchen table. This is the fourth IAB Podcast Upfront, and we anticipate nothing less than a packed room of marketers and media buyers anxious to tap into the power of this compelling medium.”
To learn more about the event, please visit www.iab.com/podcastupfront.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical standards and best practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.
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