The Federal Trade Commission is investigating infidelity dating site Ashley Madison according to Reuters. A report found that the site was using fake fembot profiles to attract more men. According to USA Today, the new CEO Rob Segal and President James Millership of the site's parent company Avid Life Media told Reuters about the investigation.
Last year the website was faced a devastating hack. A data scientist spoke to Daily Mail who stated that the hack involved creating tens of thousands of false accounts to dupe members into paying for the site’s services. The report revealed that around 40,000 profiles were set up on the affair site using just six email addresses owned by the website’s operators.
The breach exposed the personal details of millions of its users. According to Yahoo Finance, Chief Executive Rob Segal and President James Millership revealed in an interview that the breach, cost Avid Life Media more than a quarter of its revenue. "We are profoundly sorry," said Segal, adding that more could perhaps have been spent on security. According to Yahoo Finance, the two executives, hired in April, said the closely held company is spending millions to improve security and looking at payment options that offer more privacy.
According to Daily Mail, previous reports have been released claiming that the affair website created Ashley Angels, which are these so-called 'engager' profiles. About 100,000 of these were made to trick users into believing they were talking to real people.
The company announced in a statement on Monday that it planned to pursue a “total repositioning of all its brands.” The name Ashley Madison will not be changed. According to company executives Ashley Madison operates in 46 countries. The site would broaden its focus beyond extramarital dating.
Avid Life Media‘s president James Millership indicated in an interview on Tuesdaythat “our goal is to build the world’s most open-minded dating community.” The website now uses a new slogan such as “Single, attached, looking to explore, or just curious.” The former slogan for the site was “Life is short, have an affair.” The site currently has 46.6 million members.
On the website’s twitter page they posted a photo of their new CEO and President along with a link to their blogpost on the hacking incident. The blogpost lists future goals and steps being implanted for the revision and transformation of the Ashley Madison website. Parent company, Avid Life Media indicated that, “Like all businesses in today’s security reality, Avid Life Media has been investing even more heavily in security enhancements and privacy safeguards to deal with evolving cyber threats over the past year, and that will continue,” he adds. Following the criminal hack on the company, Segal says Avid Life Media partnered with Deloitte’s cyber security team, one of the world’s leading integrated cyber risk management consultants, to implement new and enhanced security safeguards and 24/7 monitoring. The company is also introducing new, secure and discreet payment options.”