Alphabet Inc. (NASDAQ: GOOGL) revealed the second generation of their Pixel smartphone as well as new voice enabled home speakers to boost their hardware business as they compete with rivals like Apple and Amazon. The company’s new products include a Pixelbook laptop, a GoPro like camera, and wireless earbuds that display Google’s developed operating systems and services well known as the voice assistant.
The Pixel 2 smartphone comes in two sizes with a starting price of $649 for the base model and $849 for the high end version which will be available starting on October 19. The Pixelbook’s starting price of $999 is the first laptop powered by Google Assistant that will support Snapchat with a keyboard that folds behind the screen turning it into a tablet. This will be in stores on Halloween. Google introduced new speakers as well called the Home Mini and is priced at $49 competing with Amazon’s Echo Dot. The Pixel Buds are priced at $149 and will arrive in stores by next month.
The pixel smartphone has an estimating sales of more than 2 million and other hardware devices already account for 12% of overall sales in the most recent quarter. Last month, Google expanded their hardware development capabilities by teaming up with HTC for $1.1 billion.