The advent of the cloud data storage has engendered an eco-system and competitive market like never before in the IT space. Many of the IT organization giants wish to expand into the sector in creating and marketing services to consumers across the world. In one of the latest developments in the field, Hewlett Packard will be extending their partnership created with Microsoft Corporation(NASDAQ:MSFT) into the cloud space. Microsoft plans to partner the hardware requisites of the program to enable the two companies to mutually benefit and compete in a combined manner and atmosphere.
The partnership between Hewlett Packard and Microsoft was announced earlier this week. HP will be contributing primarily to the operations and marketing of the joint collaboration product. On the other hand, Microsoft will be creating and be responsible for the hardware production part of the deal. Hewlett Packard will be marketing the HPE Hyper-Converged 250 of the Microsoft cloud system and services to the consumers. The hardware is touted as a huge boon for the industry considering the high compatibility rate it offers to consumers that may wish to install into their premises of already existing cloud technology. The hardware size, however, is considered to be a shortcoming as it is cumbersome.
The new way forward
The ultimate selling point of the system is to ensure the data security of the portal, which not many other cloud systems and services provide at such a competitive price. The joint cloud services, by both the companies is dubbed Azure. The cloud portal ensures data security primarily through the indigenous company’s IT department oversight. This feature is very unique in cloud systems and services. Most cloud portals do not afford the consumers such liberties. Azure is also known to provide excellent back-up services for the consumer.
The back-up option of Azure is also an additional feature that is unique to the service. It allows an integrated interface and back-up ability that not many competitors in the market offer at such a competitive price.
Within the competitive world of cloud service provision, Microsoft is one of the strongest players, creating one of the largest services and becoming the largest player in the market. HP had attempted to carry out standalone operations in cloud services a while ago, but discontinued the program due to unviable business plans. Dell Inc. (NASDAQ:DELL) was one of the other IT giants that had competed for the same attempt but ended in the same manner as HP. HP has adopted an enterprise partnering policy ever since then.