The well-known e-cigarette brand, Juul Labs, is under investigation from the Massachusetts attorney general for targeting minors.
Attorney General Maura Healey stated during a livestreamed press conference that the Company’s products have been very popular within middle and high school kids.
Her office is currently investigating whether Juul Labs violates state law by failing to prevent minors from buying its products. Investigators are also trying to determine whether the Company purposely markets its products to teens and whether it tracks underage use of its products. Healey’s office also wants to know whether Juul Labs is monitoring retailers properly to ensure they are verifying customers are older than 21, as state law commands.
The San Francisco based Company claims about 2/3 of the vaping market and is reportedly valued at USD 15 Billion, almost the same as ridesharing company Lyft. Its products are so well-known that “juuling” has become an action synonymous with vaping.
In April, the US Food and Drug Administration claimed a nationwide crackdown on the sale of e-cigarettes to minors. The FDA also asked Juul Labs to provide any documents about its product marketing and research into the health effects of its products.
Matt David, Juul Lab’s Chief Communications Officer said in a statement, “We too, are committed to preventing underage use of Juul. We utilize stringent online tools to block attempts by those under the age of 21 from purchasing our products, including unique ID match and age verification technology.”
The Company has been hit with three lawsuits since April, claiming that misleading marketing led consumers to believe its products were safe. Juul Labs states it “does not believe the cases have merit and will be defending them vigorously.”