Kim Kardashian is to launch a new line of emoji-themed perfume, called Kimoji Perfume. This follows the success of her Kimoji app in 2015 which apparently garnered a “million a minute” since the app was priced at $1.99 and, on the first day, it was purchased at a rate of 9,000 times per second.
Currently there are three different scents expected to be carried in this line including Kimoji Peach, Kimoji Cherry and Kimoji Vibes. Kimoji Peach is described to “include notes of juicy peach, fresh nectarin, jasmine petals, peach blossom, creamy vanilla, sandalwood and musk” by KKW Fragrance’s Instagram. Kimoji Cherry is to smell like “cherry, luscious luscious raspberry, sweet strawberry, cherry blossom, gardenia petals, vanilla, woods and musk”. While Kimoji Vibes is to include “notes of watermelon, bergamot, juicy pineapple, apple blossom, peony petals, fresh jasmine, cedarwood, sunkissed amber and musk.”
These limited-edition perfumes will be priced at USD 45 for a 50mL bottle, compared to other KKW fragrances which are priced at USD 60 for a 75mL bottle. The perfume was released and sold at the KKW Beauty pop-up in California on July 14th until July 17th, after which, it will launch online on July 17th giving a chance for non-California residents to purchase. Considering the popularity of the Kimoji app as well as Kim Kardashian’s extraordinary social media reach, this line of perfume will likely be extremely popular, so mark your calendars.