Lawrence Levy aided Steve Jobs in establishing Pixar in Hollywood. He reported on CNBC that he did not invest in Apple after Jobs re-established the tech giant. “Much to the regret of my wife,” former CFO said on “Squawk Box,” while revealing his new book “To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History.”
Levy studied at Harvard, a lawyer and Silicon Valley executes, said Job called him to persuade him to join Pixar, which was on the verge of ruin. “When I met him in 1994, I think he had a string of like four failures,” including a first stint at apple. “And he had put $50 million into Pixar and had nothing to show for it.”
Pixar was working on “Toy Story,” first animated feature film by the company. The film release in 1995 and became the biggest film of the year, a huge domestic box office of almost $192 million. Pixar became public nine days later with a market value of almost $1.5 billion. Animated films such as “Finding Nemo” (2003), drew interest from Walt Disney, which purchased Pixar Animation Studios for $7.4 billion in 2006.
“As a unit of Disney, it’s been an incredible success. The key to that acquisition was to keep Pixar Pixar,” said Levy. Reminiscing about working with Jobs at Pixar, Levy stated, “Steve was absolutely brilliant. I mean almost like a genius.” “He always pushed you to another level,” Levy stated. “Half of the things he said were shear genius, and half of the things he said were a little crazy.”