Americans tended to shop online over the Thanksgiving-Black Friday weekend, boosting the Black Friday online sales hitting a record. Black Friday e-commerce sales hit a record $3.34 billion this year, a 21 percent growth from a year earlier, according to Adobe. More purchases were conducted by mobile phones, accounted for 36 percent of total sales, or $1.2 billion.
Over the weekend, shoppers spent more than $5 billion online. It is not surprising that more and more people prefer to make purchases online rather than going to the brick-and-mortar retailers. More than 108 million Americans shopped online during the long weekend this while about 99 million hit bought in brick-and-mortar stores, according to a survey released by the National Retail Federation on Sunday. In 2015, 103 million shopped online while 102 million hit stores.
“Between online and the spreading out of all the deals throughout the month, we’ve seen much more calm and civilized and very different process for shopping,” said Marshal Cohen, chief industry analyst at NPD Group.
However, people spent less during the long week. Shoppers spent just $289.19 on average, down from $299.60 last year, the National Retail Federation said on Sunday. The less spending was due to retailers provided more promotions this year.
"It was a strong weekend for retailers, but an even better weekend for consumers, who took advantage of some really incredible deals," NRF President and CEO Matthew Shay said in a statement.