American hamburger and fast food restaurant chain, McDonald’s Corp. (NYSE: MCD) wishes to expand its menu, by adding an all-white meat and no artificial flavors or preservatives, fried chicken strips. The company released and tested its new buttermilk chicken tenders in 138 restaurants across the Charlotte area in North Carolina. The company did not state whether if its new sauces were also free of additives. McDonalds had relaunched its McNuggets in April 2016 that did not include any artificial additives, but still had complaints of the company's sauces having additives.
"There are a lot of competitors in this market, and we wanted to play in that arena and expand our chicken offerings," said local McDonald's owner, Jeff Stanton. For many fast-food restaurant chains in recent years, chicken has been a popular choice for customers. According to research from Technomic's MenuMonitor, the top 250 restaurant chains added some 481 new chicken items during last year, and 269 new beef items were added during that same period.
These brand new products took aim at strengthening slow restaurant sales and traffic, which have overwhelmed the industry. The golden arches sales increased in 2015 by the introduction of its prevalent Buttermilk Crispy Chicken sandwich. As said by CNBC, the nationwide roll-out led to the company's first same-store sales increase in two years. Chicken's popularity is only expected to grow as consumers continue to crave healthier, high-protein meat. Not to mention, a decade of high beef prices has made chicken more appetizing for companies' bottom lines.