McDonald’s (NYSE:MCD) is attempting to revive their U.S. businesses. In order to do that they have created Chicken Nuggets that do not include artificial preservatives. They are have been testing the new recipe in 140 stores in Oregon and Washington since March. McDonald’s is trying to improve the quality of the food it sells. According to McDonald’s they have been losing customers in recent years. Other possible improvements are that they are changing menu items and that they are testing an improve Big Mac that includes bigger hamburger patties.
McDonald’s hasn’t revealed what changed with its chicken nuggets recipe. McDonald’s has stated that it’s "simpler" and "parents can feel good" about it. The company is currently receiving feedback and no news has been made when the new recipe will roll out nationally. According to the Associate Press, Becca Hary, a McDonald's representative, noted that McNuggets are currently fried in oil that contains TBHQ, which is considered an artificial preservative.
The point of the chicken nuggets test is to see how parents of young children might feel about the ingredients used in food. McDonald’s have used its Happy Meal and mascot Ronald McDonald to market to families for many years.
McDonald’s already improved its grilled chicken recipe by removing two ingredients sodium phosphate and maltodextrin. Sodium phosphate is used to keep the chicken moist, while maltodextrin is used to increase browning. According to the McDonalds’s website chicken nuggets are currently delivered to stores frozen.
McDonald’s announced last week that it sales rose 5.4 percent at several U.S. store locations during the first three months of the year. McDonald’s is based in Oak Brook, Illinois and has more than 14,000 locations within the U.S.
On Wednesday, McDonald’s shares went up 55 cents to $128.26. The story was first reported by Crain Chicago’s Business.