On Thursday, McDonald's Corporation (NYSE: MCD) said that the company planed to offer fresh beef Quarter Pounders at a majority of its restaurants in the United States by the middle of 2018.
According to the company, this is one of the steps the company made to meet customers’ expectations. In 2015, the company announced the plan to offer All-Day Breakfast, promising to only sourcing cage-free eggs by 2025, and only serve chicken not treated with antibiotics important to human medicine. And in 2016, McDonald's eliminated high fructose corn syrup from the buns used on burgers and sandwiches, and remove artificial preservatives from several items.
“Today's announcement is part of a continuing food journey for McDonald's," Chris Kempczinski, McDonald's USA President, said in the press release. “Over the last two years, we have accelerated the pace of change around how we source and serve our food. Delivering fresh beef that's prepared when our customers order their food is just another example of how we are raising the bar. We're just getting started, and can't wait to show you what's next.”
As for the new plan to offer fresh beef Quarter Pounders, the company said that they would use 100% pure beef with no fillers, preservatives or additives. The change in Quarter Pounders will not affect other burgers, but it represents a watershed moment for the company, a franchisee in the Dallas area said.
“We are committed to transforming more aspects of our business, including offering a more modern and enjoyable dining experience, adding new levels of convenience and technology, and making more positive changes to the food we serve,” said Steve Easterbrook, the CEO of McDonald's.