The Super Mario fans are excited today as Nintendo’s highly expected mobile game, Super Mario Run, has been officially released. Super Mario Run is the first game Nintendo releases on Smartphone. The game is available on the Apple store, Dec.15 in more than 150 countries and regions. The game will be free for to download with gameplay of the first three maps while you have to pay $9.99 for full access.
The Japanese game marker are trying to enter the mobile game market after the success of Pokemon Go earlier this year. Pokemon Go had 500 milllion downloads in two months.
But analysts said the new game may already priced into the stock price. Nintendo stock has rose 64 percent this year. It closed by 1.43 percent lower on Thursday before the game is released.
"'Super Mario Run's' positive news already priced into the current stock price ... I'm a bit cautious," Eiji Maeda, analyst at SMBC Nikko Securities, told CNBC by phone on Thursday.
Analysts also worried about Super Mario Run’s ability to earn revenue. The game doesn’t feature any in-app purchase, which accounted for 40 percent of total global app revenue, according to BI Intelligence.
Analysts estimated about 200 million download by the end of March 2017 and around 10 or 20 percent users will pay for the full version. It will add 30 billion to 40 billion yen to the company’s revenue.
Previous Nintendo mobile release, Pokémon GO had caused Nintendo Co., Ltd. (OTC: NTDOY) to surge from July 6th at a price of $17.63 to a peak of $38.25 on July 18th as the app had been downloaded by millions.