Darden Restaurants, Inc. (NYSE: DRI) Olive Garden’s Never Ending Pasta has been successful. The restaurant chain has revealed its latest installment in “never-ending” food promotions that will include five popular dishes: Chicken Parmigiana, Chicken Alfredo, Lasagna Classico, Spaghetti with Meat Sauce and Fettuccine Alfredo. The offer will last until March 6th.
“First we introduced unlimited, soup, salad and breadsticks. Then we debuted Never Ending Pasta Bowl. And now we’re excited to give our fans the chance to revel in unlimited helpings of their favorite Olive Garden Classics,” said Jose Duenas, executive vice president of marketing for Olive Garden in a press release.
Consumers will be able to mix and match between orders to try all the Olive Garden Classics. Will the restaurant chain boost revenue with the never-ending Olive Garden Classics or will consumers eat up profit margins?