Chinese smartphone maker Oppo has been given the permission to open their own single brand retail stores in India where they compete head to head with rivals such as Apple who are also looking for approvals. Oppo became the first smartphone brand to be granted authorization in the world’s number 3 smartphone market where Apple has been targeting for a bigger market share.
India allows foreign companies to sell directly to shoppers through a single brand retail route but requires 30% of the local products to be sourced. Last year, the country implemented a rule where foreign retailers are exempt from sourcing for three years in order to attract more investment.
Sales in the country are mainly driven by older generation of iPhones where Apple has been seeking approval for quite awhile now. The company applied for store licenses last year but only has about 3% market share.
Oppo is one of four phone brands alongside Vivo, Imoo, and OnePlus which are owned by Chinese firm, BBK Electronics. The company is looking to make phones at a plant near New Delhi by the end of this year while exports are planned in the next two or three years.