Chairman and CEO Indra Nooyi of PepsiCo, Inc. (NYSE:PEP)has pledged an initiative to reduce the calorie count of the company’s beverages to counter health concerns about sugar-sweetened beverages. This pledge will attempt to deal with change in consumer preferences.
“Over the last decade, we have made progress in reducing sugar,” Nooyi reported on CNBC. “But there’s a lot more we needed to do because countries which loved sugar were growing faster than countries which we consuming lower-sugar products.” “We have to make sure that our products meet the changing consumer needs,” she added.
The company plans to alter two-thirds of the company’s beverages to contain 100 calories or less per 12-ounce serving by 2025 by increasing focus on zero and lower-calorie products. Pepsi sells in 180 countries worldwide and makes over $1billion annually from its main sugar-based beverage Pepsi.
“Technology breakthroughs right now are resulting in better-tasting colas, as good as the full-sugar colas, but with lower calories,” said Nooyi.” So we’re now faced with an interesting opportunity to step the consumer down to lower sweetness levels.”
The company plans to enforce this lower calorie initiative worldwide. “Consumers are charging their habits because they want to focus a lot more on remaining healthy because they’re living longer,” she said. “So they want to remain very healthy for the duration of their lives. And so as consumers change, we have to change our product portfolio.”
The next decade will be interesting for Pepsi as they alter their products to try to keep consumers that prefer a healthier lifestyle.