Papa John's (NASDAQ: PZZA) and the NFL ended the eight-year partnership in a joint statement, and Yum Brands' (NYSE: YUM) Pizza Hut will be the new sponsor of the NFL for 2018.
“The NFL and Papa John's have made a mutual decision to shift from their official league sponsorship to a focus on partnerships with 22 local NFL teams, presence in broadcast and digital media, and key personalities in the sport,” the NFL and company said in the joint statement.
Papa John's had been the official pizza sponsor of the NFL since 2010. The company will continue marketing using its deals with players and 22 teams, as said in the statement, and it will focus more on the loyalty program and other advertising avenues.
The sponsorship will start with the 2018 NFL Draft, but financial terms were not disclosed. Pizza Hut could use all 32 teams in marketing, and the 2018 NFL Draft will be held in North Dallas, which is near the headquarters of Pizza Hut.
“The capacity for what’s possible is endless, and that’s going to make this league partnership great fun for Pizza Hut, the NFL and everyone who loves pizza and football,” said Artie Starrs, Pizza Hut’s U.S. president.