The PR Council’s Critical Issues Forum kicks off today, with industry leaders discussing 5G PR and how the many forms of engagement that comprise public relations are the embodiment of “5G.” PR is of, by and for connectivity: connecting the right people at the right times and in the right places to deliver the right impact for clients and – many times – the world.
“PR’s speed and connectivity helped put our discipline at the center of marketing services,” said Matthew J. Harrington, Global Chief Operating Officer at Edelman and PR Council Chair. “But in a 5G world, the challenges around both are becoming more complex every day. This year’s Critical Issues Forum taps into the best thinking across our industry for useful insights and valuable solutions.”
Breakthroughs in technology and digital will continue to impact all human activity; so how can PR professionals adapt and lead this transformation? Join us as we explore what 5G means to our industry, and what’s at stake if we don’t get it right. prcouncil.net/critical-issues-forum
Critical Issues Forum Agenda:
THE POWER OF CHANGE: EVERYONE IS TALKING ABOUT TRANSFORMATION BUT THEY ARE DOING IT
IS PLATFORM DOMINANCE OUR FUTURE? OUR NOW? A HEATED DEBATE WITH…
IF INSTANT IS THE NEW SOON, IS MESSAGING THE NEW EVERYTHING?
CYBER CONFLICT: MANAGING REPUTATION IN THE ERA OF THE UNPRECEDENTED
A FIELD GUIDE TO THE PLANET’S FIRST 5G GENERATION
POLITICS UNPLUGGED: WHERE POWER, SPEED AND CONNECTIVITY HAVE EXPONENTIAL IMPACT
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About the PR Council
Established in 1998, the PR Council (PRC) is composed of America’s premier global, midsize, regional and specialty agencies across every discipline and practice. It is the leading trade association for agencies, designed to empower the present and next generation of communications professionals, industry innovators and business leaders through education, events and industry resources.
The PRC’s active members from over 105 leading U.S. agencies represent more than 80% (est.) of all U.S. PR firm revenues and employ over 12,000 professionals.
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