Super Mario fans couldn’t wait to try the new Mario game in their smartphones. More than 40 million people downloaded Super Mario Run in just four days, breaking the download record on the App Store. Super Mario Run is the first game Nintendo released on smartphones. The game had about 2.85 million downloads in its first day debut on Dec. 15. It was released in 140 different countries and is only available in IOS now.
"I feel like Mario was what introduced millions of people to video games and interactive entertainment, and I think that Mario will continue to serve that role," series creator Shigeru Miyamoto said, "And I think with Super Mario Run that's exactly what's going to happen."
However, investors are not impressed by the amazing number. Nintendo Co., Ltd. (OTC: NTDOY) fell 11 percent since the launch of its latest game. The pricing and its ability to earn money in the future concerned some investors. The game is free to download but it costs $9.99 to unlock the entire. Some analysts said the price is relative high for a mobile game and they wondered how many people are willing to pay for the entire game.
What’s more, the game doesn’t feature any in-app purchases, the most popular business model for mobile games now. Pokemon Go, which pushed Nintendo shares price more than doubled, depended on in-app purchases. However, the company told The Wall Street Journal that it had no plans for any large content updates for the game, either free or paid.
"This is a fee app disguised as a free app," wrote reviewer Racing Game Guy. "You need to pay after playing for 10 minutes. I don't mind paying but the fee is a bit big. It's a disappointment after waiting with so much expectation."