Benjamin Golden, who reportedly works as Taco Bell’s (NYSE:YUM) senior associate brand manager for marketing, lost his executive position with the fast-food company after a footage of him assaulting Uber driver, Edward Caban, in California has went viral over the weekend.
According to NBC, in the footage posted on YouTube by Caban, it shows that the driver repeatedly asked for directions, but Golden was clearly too intoxicated and seemed to be unable to provide clear instructions on where he wanted to be dropped off. Caban then flips the dash cam recorder facing the back seat knowingly that he can capture unnecessary moves made by Golden. As he makes a turn with his vehicle, you can see Golden tumbling onto the other side. It was clear that Golden was too drunk to give directions upsetting Caban, which led him to pull his car over kicking him out.
After the dispute with Caban, Golden opens the door but then brusquely leans forward saying, "Let me tell you something, you little..." The conflict then becomes very violent. Golden starts to hit Caban in the head and pulls on his hair until Caban puts an end to it by using his pepper spray.
Costa Mesa Police told NBC4 in Los Angeles that Golden was vomiting from the pepper spray when they arrived at the scene. He was arrested and charged with assault and public intoxication, NBC4 reported.
“Given the behavior of the individual, it is clear he can no longer work for us,” Taco Bell said in a statement. “We have also offered and encouraged him to seek professional help.”