Taco Bell, the Mexican fast-food chain, announced that it will add nacho fries with a cheese dipping sauce to the menu, starting on January 25. The fries will be priced at $1.
According to the company, customers can order the fries with a side of nacho cheese or as "Supreme" fries, which are served with pico de gallo, nacho cheese, sour cream, beef, and add-ons like guacamole, bacon, and jalapeño peppers. The nacho fries of Taco Bell cost less than fries in McDonald's.
The announcement comes one day before McDonald's rolls out new Dollar Menu. In the menu, fries will not be included.
Currently, Taco Bell has around 6,500 restaurants in the United States and 300 locations in 24 countries. The nacho fries added to the menu this time were tested in the West Virginia and Bakersfield, Calif., markets last year.
“We believe passionately that people should have more than just the ability to eat for $1; they should feel like they can feast for $1,” Marisa Thalberg, the chief marketing officer of Taco Bell, said in a statement.
This move of Taco Bell was one of the steps of competing with other fast food chains for penny pinching customers.