9 Premier League clubs have already signed deals with companies to sell the advertising spot on the left sleeve, notably Manchester City and Nexen Tires as well as Chelsea’s deal with Alliance Tyres. Manchester United’s deal, however, is set to be the largest yet paid out to a club for a little space on the shirt. Reports estimate that the true value of the sleeve to be around 20% of the shirts main sponsor, found on the chest. Man United currently receives £50 for the sponsorship with Chevrolet and Tinder’s reported £12 would make financial sense.
Having already tied down Italian club Napoli and their Polish star striker Arkadiusz Milik, Tinder looks to expand to a more mainstream image, and with Manchester United’s recent valuation of $3.4 billion from KPMG making it Europe’s largest club, the potential £12 payout may soon be seen as chump change. As the new season gets set to start, the deal should be finalized soon and will see the Red Devils’ jersey adorned yet further, albeit to a somewhat comedic effect.