CEO Jack Dorsey has put blocking harassment on Twitter, Inc. (NYSE:TWTR) at the top of priorities. Hate speech and trolling has been a raging issue since president Trump made several statements on immigrants and women. Fears that it deters potential buyers from the company are on the rise. Twitter is taking measures to make reporting and muting abuse easier so that it may enforce its policies.
“This is another step on a path towards trying to address abuse and do it in a way that is as rapid and as effective as possible,” said Del Harvey, Twitters VP of trust and safety. Twitter is upgrading its mute feature where users can now mute words, phrases and notifications. There will be an option to report conduct that “targets people on the basis of race, ethnicity, national origin, sexual orientation, gender, gender identity, religious affiliation, age, disability or disease.”
More detailed reports will make it easier for Twitter to process complaints faster and aid the person(s) that are experiencing the abuse. “We continue to get feedback from people from around the world on things we’re getting wrong,” Harvey said. “We’ve been doubling down on this since the end of last year. It’s a real priority for Jack and the company as a whole.”