Twitter Inc. (NYSE: TWTR) on Tuesday announced to roll out 280-character tweets around the world. The new function will be available to users over the next few days. The change in length will be rolled out in most language. But Japanese, Korean and Chinese will still have 140 characters limit because cramming is not an issue in these languages, the company said.
"It's worth emphasizing again that people in the test got very excited about the extra space in the beginning and many Tweets went way beyond 140," Twitter product manager Aliza Rosen wrote.
Twitter has been testing a longer tweet since September, allowing users to say what they want on Twitter.
In October, twitter posted better-than-expected third quarter earnings, sending the stock up over 18 percent in one day.
“In addition to more Tweeting, people who had more room to Tweet received more engagement (Likes, Retweets, @mentions), got more followers, and spent more time on Twitter. People in the experiment told us that a higher character limit made them feel more satisfied with how they expressed themselves on Twitter, their ability to find good content, and Twitter overall,” the company said in a blog post.